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To decline or learn more, visit our Cookies page. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers By C.w. Brand Culture: Trade Marks, Marketing and Consumption By Jonathan Schroeder . If you have any problems downloading this paper,please click on another Download Location above, or view our FAQ File name: SSRN-id961467. Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior By Baohong Sun, Scott Neslin, . Available at SSRN: Contact Information Choong Whan Park (Contact Author) University of Southern California - Marshall School of Business ( email )701 Exposition BlvdLos Angeles, CA 90089United States Deborah J. Quantity: Total Price = $9.99 plus shipping (U.S. Rajagopal 4.

Some suggestions: Go back to the last page Go to the home page .. Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data By Philip Franses and Marco Vriens 10. Your browser doesn't accept cookies. Seoul, Korea Processing request. Received: 09 October 2007 . Future researches about brand attachment are also presented . Sriram, Pradeep Chintagunta, . Priester University of Southern California - Marshall School of Business HANDBOOK OF BRAND AND EXPERIENCE MANAGEMENT, Bernd H. MacInnis University of Southern California - Marketing Department ( email )Hoffman Hall 701Los Angeles, CA 90089-1427United States Joseph R.

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